Meet Our Financial Experts
Dedicated professionals committed to empowering South African businesses with innovative financial solutions and educational resources that drive sustainable growth.
Leadership That Inspires Growth
Our team combines decades of financial expertise with a passion for education. We've built Edunaya from the ground up, understanding the unique challenges facing South African businesses in 2025.
Sarah Mitchell
Chief Executive Officer
With over 15 years in South African financial markets, Sarah founded Edunaya to bridge the gap between complex financial concepts and practical business application. Her vision drives our commitment to making financial education accessible to every entrepreneur.
Dr. Amanda Kowalski
Head of Educational Development
Amanda brings academic rigor to our educational programs. Her PhD in Financial Economics and experience teaching at University of Cape Town ensures our content meets the highest standards while remaining practical for real-world application.
Lisa Chen
Director of Business Strategy
Lisa's background in corporate finance and small business consulting gives her unique insight into the challenges our clients face. She develops strategies that help businesses navigate South Africa's evolving economic landscape with confidence.
Our Core Values
These principles guide everything we do at Edunaya. They shape how we develop educational content, interact with clients, and contribute to South Africa's business community.
Education First
We believe knowledge is the foundation of financial success. Every resource we create aims to educate rather than overwhelm, building genuine understanding that lasts.
Authentic Partnership
Your success is our success. We work alongside our clients as genuine partners, celebrating victories and providing support through challenges.
Practical Innovation
We combine cutting-edge financial insights with practical, actionable strategies that work in the real world of South African business.
Results-Driven Focus
Every educational program and resource we develop is designed with clear outcomes in mind - helping you build stronger, more profitable businesses.
Community Impact
We're committed to strengthening South Africa's business ecosystem through education, mentorship, and supporting local entrepreneurship.
Trust & Transparency
Financial education requires trust. We maintain complete transparency in our methods, pricing, and the realistic outcomes our programs can deliver.
Ready to Work Together?
Our team is here to support your business growth journey. Whether you have questions about our educational programs or want to discuss your specific financial challenges, we'd love to hear from you.
Get in Touch